Solar Trade and Ribeiro Solar together at Intersolar in São Paulo, Brazil
Solar Trade and Ribeiro Solar together at Intersolar in São Paulo, Brazil
Off to a great relationship: BayWa r.e. and Ribeiro Solar side by side at Intersolar in São Paulo celebrating the signing of the acquisition agreement and strengthening partnerships in South America.
From August 29-31, 2023, Intersolar South America took place in São Paulo, Brazil. It is the largest exhibition and conference for Latin America’s solar industry that is hosted annually at Expo Center Norte and has a focus on the areas of photovoltaics, PV production, and solar thermal technologies.
Right in the middle: BayWa r.e. Solar Trade and Ribeiro Solar together at Ribeiro’s booth. Since the announcement of BayWa r.e. acquiring Ribeiro Solar went live one day before the start of Intersolar in Brazil, the opportunity to show up together and to make noise about this strong strategic alliance was not missed. The Brazilian team was ready with co-branded swag, buttons that stated, ‘Ask me about BayWa r.e.’, and highly motivated and determined individuals!
The curiosity and interest from the industry was huge and the days were fully packed with press interviews for Liciany Ribeiro, CEO of Ribeiro Solar, and Daniel Marino, Director Solar Trade Americas. Besides talking to reporters, there were also vendor meetings, vendor events, and conversations with existing and potential customers about the exciting future and the growth potential it will bring.
Among all the action there was also time to get to know the Ribeiro Solar team. “I was inspired by the energy and motivation that the Brazilian team brought to the table! Everyone is so excited to join the BayWa r.e. Solar Trade network and to achieve together even greater success – this determination is truly contagious.” - Ira-Sofia Giovanetti, Organizational Development & Change Strategist.
The overall response and feedback from the market about the acquisition announcement was very positive – vendors, customers, and partners congratulated to this move and see it as a big win for the industry. Everyone agrees that together, we will accelerate the adoption of solar energy across Brazil. For our planet! 🌎