Privacy and Cookie Policy

In order to ensure high-quality customer service and provide all necessary services, when you place an order or register in our online store, we collect the necessary personal data (for example: name, email address, mobile phone number, delivery address if needed, and information about visits to our site).

Payment processing is provided by the payment platform makecommerce.lv. For this reason, our company transfers the personal data necessary for payment execution to the platform owner Maksekeskus AS.

With your consent, you may receive email newsletters and phone calls from our managers.

You may receive:

  • Information about new products, promotions, and special offers in our online store

  • Order confirmations and updates about the status of your order by email and/or mobile phone

  • Invitations to seminars and events organized by BayWa r.e. Solar Systems SIA

  • Opportunities to participate in competitions and quality surveys

For What Purposes Do We Use Your Personal Data?

We process your personal data for the following purposes:

  • To identify you when you place an order in our online store

  • To maintain and develop our online store, including statistics and analysis

  • To answer your questions and provide advice on our products

  • To protect our property (video surveillance in our physical store)

  • To deliver orders to your address

  • To conclude and perform contracts

  • To conduct marketing activities, including advertising optimisation, audience targeting, and campaign measurement on third-party platforms such as Meta and Google

Ways of Obtaining Personal Data

We may obtain your personal data in the following ways:

  • When you subscribe to our newsletter

  • When you register in our online store and place an order

  • When you register for seminars or events organized by BayWa r.e. Solar Systems SIA

  • When you place orders at our office

Legal Basis for Processing

Your personal data will be processed:

  • Based on your consent (e.g., receiving newsletters or event invitations)

  • Based on our legitimate interests (Art. 6(1)(f) GDPR) in providing services, improving customer experience, ensuring security, and conducting marketing and advertising optimisation

Data Sharing with Third Parties

Payment Providers

Personal data required to process payments is shared with Maksekeskus AS via the payment platform makecommerce.lv.

Meta Platforms (Meta Business Suite and Instagram Professional Inbox)

We use Meta Business Tools to manage customer interactions and optimise marketing. The following business activity data may be shared with Meta Platforms Ireland Limited and its affiliates:

  • Orders created (products, cost)

  • Appointment stages (requests, confirmations)

  • Dispatched orders (delivery region)

  • Received payments (payment method only – no card details are shared)

  • Leads and their statuses (Raw, Won, Bad, Archived)

  • Labels and filters applied (Done, Follow-Up, Important, Spam)

Meta processes this data under the Meta Business Tools Terms for the purposes of improving ad targeting, ad personalisation, optimisation, and measurement.

Google and Meta Custom Audiences (Email Use)

We may use customer contact details (such as email addresses) to create custom audiences in Google Ads and Meta Ads platforms. Data is pseudonymised (hashed) before transfer and used only for audience matching.
We rely on our legitimate interests in promoting products to existing and similar customers.
You may object to this processing at any time (see “Your Rights” below).

Search Engines

Publicly available content on our website (such as reviews, business listings, or published information) may be indexed by search engines (e.g., Google, Bing, Yahoo). We do not control how search engines display this data. If you wish for content to be removed, you may contact us or the relevant search engine directly.

Large Language Models (LLMs) and AI Services

Content from our website may be processed by automated systems such as Large Language Models (LLMs), including services like ChatGPT, Google Gemini, or similar AI tools. These systems may:

  • Index and summarise publicly available information

  • Use content for training or improving AI responses

  • Display references to our products or brand in response to user queries

We do not intentionally share personal data with these systems. If you wish to remove specific public content from our website, please contact us.

Data Protection

Your data is protected with technologies that meet current security requirements. We implement technical and organisational measures to ensure confidentiality, integrity, and availability of your data.

Cookies

Our website uses cookies to enhance user experience:

  • Functional cookies store user preferences and settings

  • Analytical cookies collect information about site traffic, most popular sections, and user behaviour

  • Advertising cookies (such as Google Ads and Meta Pixel) may be used to deliver relevant advertisements and measure campaign effectiveness

You can manage or disable cookies in your browser settings.

Your Rights

Under GDPR, you have the following rights:

  • Right to access your personal data

  • Right to correct inaccurate data

  • Right to request deletion of your data

  • Right to restrict or object to processing (including for advertising and marketing purposes)

  • Right to data portability

If you wish to exercise your rights or object to your data being used for advertising audiences (e.g., Google or Meta campaigns), please contact us at info.solarsystemslv@baywa-re.com.